Paola Zanella holds a PhD in Business Administration and Management from Bocconi University. Her research interests are at the intersection between the areas of strategy and innovation. Through empirical and conceptual work, Professor Zanella is now exploring two main lines of research. The first focuses on understanding which strategies help existing companies to adapt to digitalization, and how digital transformation impacts their innovation strategies. The second is linked to the study of the role of demand in strategy. She is PI of a research project on digital transformation and sustainability and her work has been published in prestigious scientific journals, such as the Strategic Management Journal. She is also a frequent presenter at international conferences such as the Academy of Management and Strategic Management Society. She has teaching experience at undergraduate, masters and MBA level.