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We promote entrepreneurship through IBM’s ‘0a6’ Competition

6 May 2026

Students on the Business Administration and Management degree programme at CUNEF Universidad have taken part in the team-based final of the ‘0a6’ entrepreneurship and innovation competition. This initiative was developed in collaboration with IBM Consulting and coordinated by Eva Aguilar, Vice-Dean of Academic Affairs and Lecturer in Entrepreneurship at CUNEF Universidad. 

One of the aims of this competition is to foster an entrepreneurial spirit among undergraduate students from various universities in Madrid, with the best teams qualifying for the national final. The Almansa Campus was the venue chosen to bring together the three student teams selected for the final, alongside the competition’s judging panel. 

During the session, the three groups of students presented their business plan proposals: BK Wealth, BK Trayectory and MentorIA. Over a ten-minute period, the students outlined the key aspects regarding data, graphics and application simulations. Once the presentations were complete, the jury conducted a round of questions with each group of students to explore more specific details. 

‘0a6’ Competition: jury, winners and prize

The jury, comprising Mª Trinidad Cayón, director of Retail Banking Projects at Bankinter; Pedro Tomé, director of Innovation at Bankinter; Joaquín Poza, account Partner at Bankinter and IBM RSI; Lola Carmona, associate Partner for Talent Transformation; Adoración Álvaro Moya, dean of the Faculty of Business, Economics and Law at CUNEF Universidad; and Laura Rodrigo, lecturer at CUNEF Universidad, after a break to deliberate on the various proposals, reached the final decision.

We at CUNEF Universidad would like to congratulate the students who took part in the competition, and in particular Felipe Sarrasín, Rodrigo Henríquez de Luna and Juan González Romero, finalists in the team competition, for their strategic consistency, the soundness of their decisions and their analytical insight at every stage of the project.

 IBM ‘Champions’ Final

The final stage of the IBM ‘Champions’ competition will take place in june, bringing together the finalist teams from other universities to compete against one another. The winning students will receive an Oa6 scholarship for an internship and intrapreneurship programme at one of the companies within the IBM Consulting group, enabling them to develop their business ideas.

At CUNEF Universidad, we value the commitment and dedication of all the students who have taken part in the competition, highlighting the importance of such initiatives in fostering the development of future professionals within the business and professional spheres.


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