CUNEF launches the 13th Edition of the Business Case Competition

The opening ceremony of the 13th Edition of the Business Case Competition was held last Wednesday, 16 March, marking the start of the most important competition of the year at CUNEF!

This year, the partner company that poses a challenge to CUNEF students is IBM. The 50 participating teams will be required to come up with strategies and initiatives to promote sustainability, and propose specific solutions to IBM.

The business case was explained by IBM executives Miguel Gimenez de Castro (Head of Communications), Alejandro Cañada (Partner Finance & Supply Chain Transformation), Lola Carmona Morales (Senior Manager Talent Trasnformation) and Alfonso Martínez González (Senior Manager Finance & Supply Chain Transformation).

CUNEF was represented by Álvaro Cuervo, President of CUNEF, Ana Isabel Fernández, General Manager of CUNEF and Rector of CUNEF Universidad, and María Leticia Santos Vijande, Director of the Business Department and of the Graduate and International Business School.

Good luck to the more than 170 participants, and our most sincere thanks to IBM for collaborating in this project!


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