Minor in Digital Marketing

The Minor in Digital Marketing is aimed at students of the Bachelors in Business Administration, in Business Engineering and International Business and Economics who wish to acquire up-to-date and applied training in the design, execution, and evaluation of digital marketing strategies—one of the most in-demand professional fields in today’s business world.

The program enables students to understand how customers behave within the digital ecosystem and how to build their loyalty, while also acquiring the skills required for brand storytelling, the development of SEO and SEM strategies, the management of paid ads, community management, the optimization of sales processes through e-commerce, and data- and AI-driven decision-making applied to performance evaluation and the achievement of KPIs.

Overall, this Minor prepares students to successfully face the challenges and opportunities of marketing in the digital era, combining strategic vision with technical skills that can be immediately applied in the professional marketplace.