Participants gain a comprehensive vision that will enable them to design effective marketing and corporate communications strategies in organisations’ new digital ecosystems. The programme addresses how to manage communications with all internal and external stakeholders and delves into the latest trends in digital marketing, social media and data intelligence.

During this programme, participants will master advanced narrative and storytelling techniques, and develop key skills in intercultural communication, accountability, communication for social change, communication in crisis situations or institutional relations. They will also gain digital reputation management competencies including social media management, SEO/SEM, digital media planning and digital analytics to measure performance and optimise results. All this while learning how to integrate multichannel communications into a global plan.

The Master includes a Certificate in Financial Corporate Communications that enables participants to specialise in marketing and communications in the financial industry.

The methodology, which is eminently practical, prepares students to hold leadership positions in marketing and communication departments in national and international corporations, communication agencies, consultancies and digital media, as well as public institutions and non-profit organisations, and different areas involving digital marketing management, corporate reputation and stakeholder relationships.

*Degree submitted to verification by the Madri+d Foundation, according to the provisions of Royal Decree 822/2021.