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Santos Vijande, María Leticia
Business Management
PhD: Universidad de Oviedo
Office D2-7/A3-11
Biography
Full Professor of Marketing and Market Research in the Department of Business Management at CUNEF Universidad. Doctorate Extraordinary Award. Four research merits (sexenios, 1996-2019) and one for knowledge transfer. Supervisor of 6 PhD theses (with International Mention and awarded Extraordinary Prize). Author of 130 scientific publications. Principal Investigator in 7 research projects and 10 contracts; team member in 10 additional projects and 26 contracts, both national and international. Executive Board member of ACEDE and AEMARK. Associate Editor of BRQ. Expert evaluator for ERC, ANECA, AEI, ACSUCYL, ACPUA, and DEVA. Chair of the CNEAI "sexenios" Committee (Field 8). Visiting Professor at Warwick Business School.
Education
PhD in Economics and Business, Universidad de Oviedo (1997)
Bachelor in Economics and Business, Universidad de Oviedo (1993)
Research Interests
Innovation, strategy, services, digital transformation, technology adoption, circular economy
Professional Career
Associate Editor of Business Research Quarterly, 2020-Present
President of the Committee for Economics and Business at CNEAI (National Commission for the Assessment of Research Activity), 2019-2020
Most relevant publications
Castro-López, Adrián; Iglesias, Víctor; Santos-Vijande, María Leticia: "Organizational capabilities and institutional pressures in the adoption of circular economy", Journal of Business Research, 161, Art. 113823, 2023.
Santos Vijande, María Leticia; López Sánchez, José Ángel; Pascual Fernández, Primitiva; Rudd, John: "Service innovation management in a modern economy: Insights on the interplay between firms' innovative culture and project-level success factors", Technological Forecasting and Social Change, 165, Art. 120562, 2021.
Santos Vijande, M.L; López Sánchez, J.A.; Rudd, J.: "Front-line employees' involvement in industrial service innovation: impact of routes of co-creation on NS performance", Journal of the Academy of Marketing Science, 44 (3), 350-375, 2016.
Sanzo Pérez, M.J.; Santos Vijande, M.L.; García Rodríguez, N; Trespalacios Gutiérrez, J.A.: "Trust as a moderator of the relationship between organizational learning and marketing capabilities: evidence from Spanish SMEs", International Small Business Journal, 30 (6), 700-726, 2011.
López Sánchez, J.A.; Santos Vijande, M.L.; Trespalacios Gutiérrez, J.A.: "The effects of manufacturer's organizational learning on distributor satisfaction and loyalty in industrial market", Industrial Marketing Management, 40 (4), 624-635, 2011.
Otros profesores
