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Santos Vijande, María Leticia
Business Management
PhD: Universidad de Oviedo
Office E4.8
BIO
Appointed Full Professor of Marketing and Market Research by Universidad de Oviedo in 2012, she won an Extraordinary PhD Award (1999).
Professor Santos Vijande has authored more than 130 scientific publications— articles, books and book chapters—, and supervised six PhD theses, some of which received International and Extraordinary mentions. She received an award for the best Spanish article on Marketing Research (2013).
She was the Director of the Internationalisation Office of Universidad de Oviedo, Deputy Director of IUDE (University Business Institute), member of the Trade Advisory Council of the Principado de Asturias and head of the SMART Research Group. She chaired the Committee of Economic and Business Sciences of the CNEAI from 2019 to 2020.
She is a Board member at ACEDE and an Associate Editor of Business Research Quarterly. She collaborates with ERC, ANECA, AEI, ACSUCYL, ACPUA and DEVA. She is a visiting professor at Warwick Business School.
Education
PhD in Economics and Business, Universidad de Oviedo (1997)
Bachelor in Economics and Business, Universidad de Oviedo (1993)
Research Interests
Strategic management of innovation, collaborative innovation, digitization and technology adoption, organizational capabilities, circular economy.
Career
Associate Editor of Business Research Quarterly, 2020–Present
President of the Committee for Economics and Business at CNEAI (National Commission for the Assessment of Research Activity), 2019–2020
Visiting Professor: Warwick Business School, UK, since July 2016
Director of the Internationalisation Office, Universidad de Oviedo, 2012–2014
Deputy Director of IUDE (University Business Institute), 2008–2012
Publications in Scientific Journals
Castro-Lopez, Adrián; Entrialgo, M.; Liao, Ching T.; Santos-Vijande, María Leticia: “Towards circular economy through innovation: the role of entrepreneurial orientation and human resource management”, International Entrepreneurship and Management Journal, 21(1), 36, 2025.
Castro-López, Adrián; Iglesias, Víctor; Santos-Vijande, María Leticia: “Organizational capabilities and institutional pressures in the adoption of circular economy”, Journal of Business Research, 161, Art. 113823, 2023.
Santos-Vijande, María Leticia; López-Sánchez, José Ángel; Loredo, Enrique; Rudd, John; López Mielgo, Nuria: “ Role of innovation and architectural marketing capabilities in channeling entrepreneurship into performance”, Journal of Innovation and Knowledge, 7 (2), Art. 100174, 2022.
Santos-Vijande, María Leticia; Gómez-Rico, Mar; Molina-Collado, Arturo; Davison, Robert M.: “Building user engagement with Mhealth apps from a learning perspective: relationships among functional, emotional and social drivers of user value”, Journal of Retailing and Consumer Services, 66, Art. 102956, 2022.
Santos Vijande, María Leticia; López Sánchez, José Ángel; Pascual Fernández, Primitiva; Rudd, John: “Service innovation management in a modern economy: Insights on the interplay between firms’ innovative culture and project-level success factors”, Technological Forecasting and Social Change, 165, Art. 120562, 2021.
Otros profesores
