de la Flor González, Lorena

Quantitative Methods

Biography

Lorena de la Flor is an Assistant Professor in the Department of Quantitative Methods at CUNEF Universidad. She is a technology and digital transformation expert with over 20 years of experience. She holds a Computer Engineering degree from UPM, an MBA in digital business, and studies in Psychology and Advertising. She has led global teams at AWS and Telefónica in strategic roles such as CTO and Global SaaS Director. Her career spans technical leadership, strategy, and go-to-market (GTM) execution. As an international speaker and author, she actively promotes diversity in tech. Her interdisciplinary background and passion for continuous learning inspire future leaders to innovate and thrive in highly competitive environments.

Education

Master in Multimedia Education: pedagogic design for online learning, Universidad de Barcelona (2004) and MBA in Internet Business, Instituto de Estudios Bursátiles (2002)

Bachelor's in Advertising, Marketing and Public Relationships, Universidad Oberta de Catalunya (2014); Bachelor's in Computer Science, Universidad Politécnica de Madrid (2000) and Bachelor in Psychology, Universidad Complutense de Madrid (ongoing)