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Biography
Lorena de la Flor is a distinguished professional with over 20 years of experience in technology, leadership, and digital transformation. A Computer Science Engineer from
the Universidad Politécnica de Madrid, she complements her strong technical background with an MBA in digital business, Marketing, and ongoing studies in Psychology.
She has led global teams in companies such as Amazon Web Services (AWS) and Telefónica, holding strategic roles like Global SaaS Director and Solutions Architecture Leader for Iberia. Her expertise spans market strategy design, technological project management, and mentoring young talent.
Passionate about continuous learning, Lorena is an international speaker, author, and advocate for diversity and inclusion in technology. Her interdisciplinary and innovative approach will inspire students to lead with excellence in a competitive world.
Education
Master in Multimedia Education: pedagogic design for online learning, Universidad de Barcelona (2004) and MBA in Internet Business, Instituto de Estudios Bursátiles, (2002)
Bachelor’s in Advertising, Marketing and Public Relationships, Universidad Oberta de Catalunya (2014)Bachelor’s in Computer Science, Universidad Politécnica de Madrid, (2000)
Research Interests
Neuro AI. Study of natural intelligence and the brain to advance AI.
Professional Career
Head of Solutions Architecture Iberia at Amazon Web Services (AWS), 2020-2023
Global Head of Cloud SaaS Portfolio at Telefónica Digital, 2011-2020 Senior pre-sales Consultant at
Telefónica Soluciones, 2003-2011 Online Proyects Consultant, 2001-2003
Programmer Analyst at Servicio de Compensación y Liquidación de Valores (SCLV), 1999-2001
Publications in Scientific Journals
de la Flor, Lorena; Fuertes, José L.; González, Ángel L.; Varela, Juan I. :"The Activities Exhibitor: A way to build auto adaptive tutoring systems", World Multiconference on Systemics, Cybernetics and Informatics (SCI’99 and ISAS’99), 1, 379-385, 1999.