We live in a data-driven world. Knowing how to use this huge wealth of information can provide countless strategic opportunities; however, it is also true that technical advances often evolve much faster than the skills required to leverage big data.
CUNEF Universidad’s Business Analytics Specialist programme delves into the data analytics techniques, systems and tools required to develop projects and make business decisions based on large volumes of information, helping our students become Artificial Intelligence Analysts. The aim is to equip participants with the skills and knowledge they need to make sense of corporate and industry data and provide strategic advice.
NTT Data Europe & Latam is CUNEF Universidad’s institutional partner in this programme. Experts from the organisation participate as lecturers, contributing their extensive experience in business analytics projects in all industries. NTT DATA is the 6th largest IT services provider in the world, with 140,000 professionals operating in more than 50 countries. NTT DATA Europe & Latam was born from the alliance between everis and NTT DATA EMEA to bring transformation and innovation to clients in Europe and Latin America.
Curriculum
Using a practical and highly rigorous approach, the programme moves forward progressively, to achieve a paradigm shift from management by instinct to management based on data and their impact on business. The programme is designed to enhance participants’ professional skills and provide them with practical insights regarding:
The fundamentals of data analytics and their impact on business decisions in data-driven project management.
How to structure corporate information.
How to extract value from data using Python.
How to create business analysis reports with advanced visualisation techniques.
How to use artificial intelligence (machine learning) in business analytics projects.
The Business Analytics Specialist programme been designed to ensure that participants gain the knowledge and professional skills covered by the following modules:
MODULE
MODULE
1. Data Analytics for Business
4 ECTS
2. Relational Databases and SQL
4 ECTS
3. Data Mining with Python
4 ECTS
4. Data Visualisation with Power BI
4 ECTS
5. Artificial Intelligence and Machine Learning for Business Decisions
4 ECTS
Who is it aimed at?
The Business Analytics Specialist programme is aimed at experienced professionals who wish to specialise further and boost their career by learning how to apply business analytics techniques to their field. The content of the programme can be applied productively in many activities and sectors, including banking and financial services, consulting, advertising, IT and telecommunications, consumer goods, health, education, etc., which is why participants have a very diverse profile, including:
Executives and managers who seek to improve their business decision-making skills harnessing the power of data.
Consultants and advisors who want to improve their business analytics skills.
Technical experts who need to implement analytics in their role or organisation.
Technical managers (sales, marketing, operations, logistics, HR, production...) who need data analysis skills to perform their role.
We use a blended delivery model
The programme lasts one term (October-February), during which we cover all the content included in the different modules using a blended model that combines face-to-face or live online sessions with virtual activities.
Face-to-face or live online sessions.
The synchronous sessions take place on Friday afternoons from 4 to 9 p.m., and one Saturday per month from 10:30 a.m. to 1:30 p.m. Participants may attend these sessions face-to-face on campus or live online using a video conferencing platform. These options enable participation regardless of geographic location. The sessions are recorded and available on CUNEF Universidad’s Virtual Campus.
Virtual activities.
In each module, participants work using virtual content and carry out various projects online, guided by their professors.
During the programme, participants will use the following work methodologies:
Individual study and work using online material, texts, explanatory videos, case studies, discussion forums and self-assessment tools
Model design using technical tools
Practical case studies
Discussion sessions and hands-on work with professors and collaborating experts
Capstone Project. During the programme, participants create a project with a practical approach adapted to their specific field
Employability
As CUNEF Universidad graduates, Business Analytics Specialists enjoy high employability rates and excellent career prospects.
Business analytics techniques are experiencing an unprecedented boom and represent an important lever for transformation in the corporate world. The digital revolution is creating deep changes in consumer habits and business models in all types of industries. This, together with hyperconnectivity and the exponential increase in computational capacity, is generating massive job opportunities.
This Business Analytics Specialist programme is aimed at professionals who want to harness this potential to add value to the strategies and business projects of their companies and corporations.
