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Biography
Paola Zanella is an Assistant Professor on Tenure Track in the Department of Business Management at CUNEF Universidad. She holds a PhD in Business Administration and Management from Bocconi University. She has two main lines of research. The first focuses on understanding how digital transformation impacts companies' innovation strategies. The second is linked to the study of the role of demand in business strategy. She has been the principal investigator for two research projects on digital transformation and sustainability, and her work has been published in prestigious scientific journals. She also regularly presents at international conferences. She has teaching experience at the undergraduate, master's, and MBA levels.
Education
PhD in Business Administration and Management, Bocconi University, Italy, 2018
MSc in Marketing Management, Bocconi University, Italy, 2012
BA in Economics and Management in Arts, Culture and Communication, Bocconi University, Italy, 2009
Research Interests
Strategic management, Technology strategy, Digital transformation
Most relevant publications
Schmidt, J., Priem, R., & Zanella, P. (2024). Customers, markets, and five archetypical value creation logics: A review of demand-side research in strategic management. Journal of Management, 50(6), 2309-2342.
Zanella, P., Cillo, P., & Verona, G. (2022). Whatever you want, whatever you like: How incumbents respond to changes in market information regimes. Strategic Management Journal, 43(7), 1258-1286.
Cillo, P., Priem, R., Verona, G., & Zanella, P. (2021). Consumer-CEO interaction as catalyst for business model innovation in established firms. Journal of Business Research, 131, 241-253.
Otros profesores
