Quang Duc Pham is an Assistant Professor on Tenure Track in the Department of Business Management at CUNEF Universidad. He obtained a Doctorate in Business Studies from IE Business School. His research primarily focuses on consumption habit formation, consumer's heuristics, and how to apply empirical findings to consumer behavior, especially in the contexts of moderate, sustainable consumption, and interaction between humans and technology. His most recent research used field experiments to explore how to help people reduce social media and mobile phone over-usage. He is a member of the European Decision Sciences Community, Association of Consumer Research, and European Marketing Academy, American Marketing Association, and Society for Consumer Psychology.
