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Akdim, Khaoula
Business Management
PhD: Universidad de Zaragoza
Office D2-10
Biography
Khaoula is an Assistant Professor of Marketing on Tenure Track in the Department of Business Management at CUNEF Universidad. She holds a Ph.D. in Economy and Management of Organizations from the Universidad de Zaragoza. She supervised over 10 undergraduate and master's theses. She has participated in academic and administrative committees, including doctoral, scholarship, and international mobility boards. She serves as a reviewer for Q1 (JCR-indexed) journals and is a member of the Spanish Association of Academic and Professional Marketing (AEMARK) and the International Federation for IT and Travel & Tourism (IFITT). Her recognitions include the Best Thesis Award from IFITT and the Commercial Innovation Chair of Aragón Award.
Education
Ph.D. in Economy and Management of Organizations, Universidad de Zaragoza, 2023
Master's in Agri-food Marketing, International Centre for Advanced Mediterranean Agronomic Studies (CIHEAM), Zaragoza, 2017
Engineering Degree in Agronomy, Hassan II Institute of Agronomy and Veterinary Medicine, Morocco, 2014
Research Interests
The analysis of consumer decision-making in contexts related to artificial intelligence (AI), by examining the impact and influence of AI on consumer behavior, attitudes, and engagement.
Professional Career
Agrobusiness engineer, PCM Consulting Company, Rabat (Morocco), January 2015 - July 2015.
Most relevant publications
Carrilho, M. G.; Wagner, R.; Pinto, D. C.; Gonzalez-Jimenez, H.; Akdim, K. : "The feeling skills gap: the role of empathy in voice-driven AI for service recovery", Journal of Business Research, 201, Art. 115703, 2025.
Nunes, J. R.; Rita, P.; Pinto, D. C.; Gonzalez-Jimenez, H.; Akdim, K.; Wagner, R. L.: "Moral appraisals of generative AI: How mindset framing shapes moral judgments, emotional appraisals and privacy behavior", International Journal of Information Management, 84, Art. 102940, 2025.
Flavián, Carlos; Akdim, Khaoula; Casaló, Luis V.: "Effects of voice assistant recommendations on consumer behavior", Psychology & Marketing, 40(2), 328-346, 2023.
Akdim, Khaoula; Casaló, Luis V.; Flavián, Carlos: "The role of utilitarian and hedonic aspects in the continuance intention to use social mobile apps", Journal of Retailing and Consumer Services, 66, Art. 102888, 2022.
Akdim, Khaoula; Belanche, Daniel; Flavián, Marta: "Attitudes toward service robots: analyses of explicit and implicit attitudes based on anthropomorphism and construal level theory", International Journal of Contemporary Hospitality Management, 2021.
Otros profesores
