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Akdim, Khaoula
Business Management
PhD: Universidad de Zaragoza
Office E5.7
Biography
Khaoula Akdim (Google Scholar; ORCID 0000-0002-5699-795X) holds a PhD from Universidad de Zaragoza (Spain), for which she was awarded an international mention with an Outstanding Cum Laude, the highest grade. Her research focuses on technologies based on Artificial Intelligence and their impact on consumer behaviour, service marketing and management. Professor Akdim has published in high-impact international journals including Psychology & Marketing, International Journal of Contemporary Hospitality Management, or Journal of Retailing and Consumer Services, among others. She has presented papers at national and international conferences on marketing and new technologies, where she won the best paper award in different categories.
Regarding her previous academic experience, Professor Akdim collaborated in teaching tasks for different courses in the area of Marketing and Market Research at Universidad de Zaragoza, and gave various talks and conferences in national master’s programmes.
Education
Ph.D. in Marketing and Market Research, Universidad de Zaragoza, Spain (2023)
Master of Science in Agro-Food Marketing, Centro Internacional de Estudios Agronómicos Mediterráneos Avanzados (IAMZ-CIHEAM), Spain (2017)
Degree in Agricultural Engineering, Institut Agronomique et Vétérinaire Hassan II, Rabat, Morocco (2014)
Research Interests
Digital Marketing, AI in Consumer Behaviour, Service Robots, e-WOM, Tourism Marketing and Management.
Professional Career
Professor, Universidad de Zaragoza (Spain), 2019–2022
Ph.D. researcher, Universidad de Zaragoza (Spain), 2018–2023
Agricultural engineer in the agro-food marketing studies office, PCM Consulting, Rabat (Morocco), 2014–2015
Publications in Scientific Journals
Akdim, Khaoula; Casaló, Luis V.:
“Perceived value of AI-based recommendations service: the case of voice assistants”, Service Business, 17(1), 81-112, 2023.
Flavián, Carlos; Akdim, Khaoula; Casaló, Luis V.: “Effects of voice assistant recommendations on consumer behavior”, Psychology & Marketing, 40(2), 328-346, 2023.
Akdim, Khaoula; Casaló, Luis V.; Flavián, Carlos: “The role of utilitarian and hedonic aspects in the continuance intention to use social mobile apps”, Journal of Retailing and Consumer Services, 66, Art. 102888, 2022.
Akdim, Khaoula; Belanche, Daniel; Flavián, Marta: “Attitudes toward service robots: analyses of explicit and implicit attitudes based on anthropomorphism and construal level theory
”, International Journal of Contemporary Hospitality Management, 2021.
Akdim, Khaoula: “The influence of eWOM. Analyzing its characteristics and consequences, and future research lines”, Spanish Journal of Marketing-ESIC, 25(2), 2021.
Otros profesores
