Palencia Alacid, Pedro

Biography

Pedro Palencia Alacid is a Lecturer in the Department of Business Management at CUNEF Universidad. As a teacher, he is a specialist in the areas of Commercial Management, Marketing Management, Strategic Management, FGE, Management Skills, CSR and Innovation. He is an in-company lecturer and guest speaker in Spain and Latin America. He currently combines his teaching activity with his professional career as an entrepreneur and business development manager, coach and business consultant. He holds a Master's degree in Business Administration from I.E., among other postgraduate specialisations, and a degree in Law and Business from the Pontifical University of Comillas (I.C.A.D.E.). He has served as Managing Director at Rocersa Cerámica and Europa Muebles and Director of Marketing and Sales at the Electrolux Group, Ferroli Group, Cadena Idea Electrodomésticos, etc. He is a specialist in the industrial and distribution sectors of consumer electronics, household appliances, decorative ceramics, furniture and decoration, and the health sector.