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Maícas López, Juan Pablo
Business Management
PhD: Universidad de Zaragoza
Office D2-5
Biography
Juan Maícas joined CUNEF Universidad in 2023 as a Full Professor in the Department of Business Management. Before that, he held the same position at the Universidad de Zaragoza, where he earned his PhD in 2005. He is currently the Director of the Department of Management at CUNEF Universidad. Professor Maícas has been a visiting scholar at Bayes Business School (City, University of London) and Copenhagen Business School. His research examines strategic decision-making in technology markets and digital platforms, and his work has appeared in leading journals such as Strategic Management Journal, Journal of Management, and Information Systems Research. He has led several nationally funded projects, has been awarded four consecutive six-year research evaluation periods, and has supervised seven doctoral dissertations.
Education
Ph.D. in Strategic Management, Universidad de Zaragoza (2005)
BSc in Management, Universidad de Zaragoza (1999)
Research Interests
Competitive Advantage, Competitive Strategy, First Mover Advantages, Entry Strategies, Multimarket Competition, Competitive Dynamics, Institutional Theory, Platforms, Innovation strategies, Entrepreneurship, Mobile Communications Industry
Professional Career
Editor-in-Chief, BRQ Business Research Quarterly, 2021-2025
Most relevant publications
Garrido, Elisabet; Giachetti, Claudio; Maicas, Juan P.: "Navigating windows of opportunity: The role of international experience", Strategic Management Journal, 44 (8), 1911-1938, 2023.
Fuentelsaz, Lucio; Garrido, Elisabet; Maicas, Juan P.: "Incumbents, technological change and institutions: How the value of complementary resources varies across markets", Strategic Management Journal, 36 (12), 1778-1801, 2015.
Fuentelsaz, Lucio; Garrido, Elisabet; Maicas, Juan P.: "A strategic approach to network value in network industries", Journal of Management, 41(3), 864-892, 2014.
Fuentelsaz, Lucio; Maicas, Juan P.; Polo, Yolanda: "Switching Costs, Network Effects and Competition in the European Mobile Telecommunications Industry", Information Systems Research, 23(1), 93-108, 2012.
Gómez, Jaime; Maicas, Juan P.: "Do Switching Costs Mediate the Relationship between Entry Timing and Performance?", Strategic Management Journal, 32(12), 1251-1269, 2011.
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