Doctora en Economía y Gestión de las Organizaciones por la Universidad de Zaragoza (2022).

Máster en Dirección de Negocios Internacionales por la Universidad Pablo de Olavide (2017) y Máster en Investigación en Administración y Economía de la Empresa por la Universidad de Salamanca (2016).

Bachelor’s Degree in Marketing, University of Bucharest (2015).

Profesora de Marketing, Universidad de Zaragoza, 2022-2023.

Investigadora (FPI Predoctoral y Postdoctoral), Universidad de Zaragoza, 2019-2022.

Cambra-Fierro, Jesús; Fuentes-Blasco, María; Gao, Lily Xuehui; Melero-Polo, Iguácel; Trifu, Andreea: “The influence of communication in destination imagery during COVID-19”, Journal of Retailing and Consumer Services, 64, Art. 102817, 2022.

Gao, Lily Xuehui; Melero-Polo, Iguácel; Ruz-Mendoza, Miguel Á.; Trifu, Andreea: “Exploring the role of service touchpoints on the path to financial, behavioral and relational customer outcomes: insights from a B2B service context”, Journal of Business & Industrial Marketing, 37(11), 2260-2277, 2022.

Cambra-Fierro, Jesús; Polo-Redondo, Yolanda; Trifu, Andreea: “Short-term and long-term effects of touchpoints on customer perceptions", Journal of Retailing and Consumer Services, 61, Art. 102520, 2021.

Ruz-Mendoza, Miguel. A.; Trifu, Andreea; Cambra-Fierro, Jesús; Melero-Polo, Iguácel: ”Standardized vs. customized firm-initiated interactions: Their effect on customer gratitude and performance in a B2B context”, Journal of Business Research, 133, 341-353, 2021.

Cambra-Fierro, Jesús; Gao, Lily Xuehui; Melero-Polo, Iguácel; Trifu, Andreea: “How do firms handle variability in customer experience? A dynamic approach to better understanding customer retention”, Journal of Retailing and Consumer Services, 61, Art. 102578, 2021.