10 March 2020
CUNEF Informs: Coronavirus
Dear student, Yesterday, the Government of the Community of Madrid, published important measures aimed at containing the epidemic coronavirus.
The BBA + Master in Data Science has all the ingredients so that the road to success is clear and reinforced for students having studied at CUNEF. The curriculum for the Master in Data Science comprises the optional subjects that form each one of the three specialisations: Finance and Insurance, Digital Marketing and Digital Human Resources.
Studying a Master at the same time as a degree is an excellent option and you will benefit greatly at both a professional and personal level: it will be an investment in your future. Studying the degree and the master at the same time is a distinguishing element on your CV when applying for a position. It shows motivation and interest for expanding your knowledge and exploring certain areas of the sector in more detail while studying your degree course. Ultimately, it is a sign of an active attitude towards planning your professional career.
The BBA + Master in Data Science is intended to train professionals capable of working in the fields of management, consultancy and appraisal at any type of organisation. These tasks are developed in the global area of the organisation, or in any of its functional areas: production, human resources, financing, marketing and commercialisation, investment, administration or accounting.
During their university course, students develop general and specific knowledge of the functioning of all the areas of the company depending on the missions and strategic direction of the company or organisation. Knowledge which is supplemented by developing the necessary skills while at university to identify and anticipate opportunities, assign resources, organise information, select and motivate people, reach decisions, achieve the targets that have been set, and evaluate results.
The Master in Data Science in its three specialisations (Finance, Marketing and Human Resources) is designed to train professionals interested in developing a professional career as managers of huge volumes of information in the activity of financial institutions. The aim is to provide the participants with the generic knowledge related to the technologies and tools used in the management of corporate information, and their practical application in the finance industry.
This is a practical programme, with learning opportunities applied to the challenges faced by companies concerning the management of new sources of information in constant growth. To do so, it combines basic courses in Big Data technologies, analysis and information management, with applied knowledge concerning the analysis and management of data for the financial, marketing and human resources sectors.
Qualification title:Bachelor in Business Administration + Master in Data Science
Centre Responsible: CUNEF
Academic year of launch: 2018-2019
Minimum number of ECTS per enrolment and teaching period
The Bachelor in Business Administration + Master in Data Science has the following hallmarks:
The syllabus for the Master in Data Science comprises the optional subjects that form each one of the three specialisations, which are taught in English:
The CUNEF Bachelor in Business Administration + Master in Data Science pursues the following teaching goals:
The skills acquisition process takes place through the modules and subjects that make up the Degree course. How aptitudes are acquired will of course depend on the student’s stage on the Degree course, with skills being learned at initial, intermediate and advanced levels, as is standard practice within the European university system.
The horizontal and specific skills acquired by students focus on preparing them to engage in professional pursuits corresponding to the qualification offered.
The way the skills are designed likewise complies with the provisions of the ‘MECES’ framework for higher education qualifications in Spain.
GS1: Capacity to solve problems. Description: Find solutions and reach a fixed and decisive determination to resolve a query or problem.
GS2: Capacity for analysis and summary. Description: Study a topic, problem, case, article, exercise, etc. in detail, and summarise and compile the key elements.
GS3: Capacity for organisation and planning. Description: Understand how to plan the steps to be followed and/or structured to reach an objective, appropriately allocating the available material and human resources by assigning specific functions to each.
GS4: Capacity for communication and teamwork. Description: Understand how to convey information verbally and/or in writing. Collaborate and cooperate with others, giving the best of their skills to achieve team results. Accept and value the abilities of others, and aim for synergy with colleagues. Value differences and build relationships of respect and growth.
HS1: Capacity for research and information gathering Description: Aim to locate or find information using different sources (databases, media, manuals, etc.) and study this information in depth.
HS2: Capacity to receive and convey information in other languages, above all English. Description: Use and master other languages, fundamentally English.
HS3: Capacity to work under pressure. Description: Have little difficulty working in complex situations when subject to coercion, intimidation, etc.
HS4: Capacity to apply knowledge in practice. Description: Understand how to use the knowledge acquired to achieve a specific goal, such as resolving an exercise or the discussion of a case study.
HS5: Use information and telecommunications technologies. Description: Use and master the technological resources available (virtual campus, Internet, IT applications, etc.).
SS1: Manage and administer an enterprise or organisation, understanding its competitive and institutional positioning, and identifying its strengths and weaknesses. Description: Know how to lead and govern an enterprise to achieve the maximum profit, taking into account the resources available to the organisation and the characteristics of the context and/or market within which it operates.
SS2: Integrate within any functional area of a large or medium-sized enterprise or organisation, and comfortably perform any management task entrusted there. Description: Be comfortable operating in any department of an enterprise (production, marketing, human resources, finance, etc.), reaching and implementing decisions. Specifically, the ability to perform diagnoses and proposals for organisational improvement, to make proposals to improve working methods and working time studies, design production incentives plans, understand and successfully perform the functions and activities inherent at human resource departments (job analysis and appraisal, recruitment, remuneration, etc.); use marketing tools and techniques to give consumers what they need and/or want at any given time, while simultaneously gaining the maximum profit for the company; know how to analyse and plan investments, forecasting expectations, interrelationships and financing; ability to manage and oversee the company’s financial plan, representing and communicating economic and financial information through accounting statements, verifying and ensuring that economic and financial information is compliant with the legislation in force, etc.
SS3: Identify sources of relevant economic information and their content. Description: Understand the different resources or sources of information providing key data for corporate decision-making.
SS4: Derive relevant economic information from the data. Description: Identify and compile data from different information sources, in order then to convert this into useful economic information for decision-making.
SS5: Use the relevant information records to appraise a company’s position and foreseeable evolution. Description: Use relevant information to analyse, diagnose and predict the economic, financial, commercial, accounting or administrative position of companies, corporate groups and sectors, and the branches to which they belong.
SS6: Issue consultancy reports on a specific company and market situations. Description: Draw up economic and financial studies and documents concerning companies and/or markets, valid for use at any central, local or quasi-state governmental body and other regional agencies, and at any court body.
SS7: Draw up plans for overall management and for individual functional areas of a company. Description: Ability to draw up detailed plans for companies and organisations in accordance with preset goals, at different levels from the most comprehensive (strategic plans) to the most specific, corresponding to an individual department for functional area.
SS8: Understand the fundamental elements of the national and international economic context within which the company performs its activities. Description: Understand national and international economic institutions, the basic phenomena of the Spanish and international economy, the tax system and the basic economic laws affecting the company.
|012802262||Fundamentals of Business Management||Bilingual||6||Basic|
|012802263||History of Economics||Bilingual||6||Basic|
|012802261||Introduction to Economics||Bilingual||6||Basic|
|012802264||Business Mathematics I||Bilingual||6||Basic|
|Master||Introduction to programming||Bilingual||3||Mandatory|
|012802266||Financial Accounting I||Bilingual||6||Basic|
|012802268||Business Statistics I||Bilingual||6||Basic|
|012802267||Fundamentals of Financial Administration of a Business||Bilingual||6||Basic|
|012802269||Business Mathematics II||Bilingual||6||Basic|
|Master||Programming for the DS||Bilingual||3||Mandatory|
|Total first year||66|
|012802275||Financial Accounting II||Bilingual||6||Mandatory|
|012802273||Commercial Law I||Spanish||3||Mandatory|
|012802271||International Economic Context||Bilingual||6||Mandatory|
|012802274||Industrial and Enterprise Sociology||Bilingual||3||Mandatory|
|012802280||Business Statistics II||Bilingual||6||Mandatory|
|012802281||Organisation and Design||Bilingual||6||Mandatory|
|012802279||Tax System I||Spanish||3||Mandatory|
|Master||EDA, visualisation and communication||Bilingual||3||Mandatory|
|Total second year||66|
|012802282||Accounting Analysis and Consolidation||Bilingual||6||Mandatory|
|012802286||Human Resources Management||Bilingual||6||Mandatory|
|012802285||Fundamentals of Marketing||Bilingual||6||Mandatory|
|012802283||Asset Valuation and Investment Analysis||Bilingual||6||Mandatory|
|012802287||Tax System II||Spanish||6||Mandatory|
|Master||Statistics techniques for DS||Bilingual||3||Mandatory|
|Total third year||63|
|012802292||Financial Planning and Analysis||Bilingual||6||Mandatory|
|012802296||Consolidation of Financial Statements*||Bilingual||4||Elective|
|012802304||International Business Management*||Bilingual||4||Elective|
|012802300||National and International Financial Markets*||Spanish||4||Elective|
|Master||Machine learning: unsupervised models||Bilingual||3||Mandatory|
|012802313||Commercial Law II (Banking and Stock Market Law)**||Spanish||4||Elective|
|012802310||Banking Management and Economics**||Bilingual||4||Elective|
|012802309||Company Governance, Social Responsibility and Sustainability**||Spanish||4||Elective|
|012802311||Banking and Stock Market Operations**||Bilingual||4||Elective|
|012802308||Spanish Financial System**||Spanish||4||Elective|
|012802321||Final Degree Project||Spanish||6||Mandatory|
|Master||Machine learning: supervised models||Bilingual||3||Mandatory|
|Total fourth year||66|
|Master||Analysis of unstructured information||Bilingual||6||Mandatory|
|Master||ETL / Extract, Transform and Load||Bilingual||6||Mandatory|
|Master||Artificial Intelligence Models||Bilingual||4||Mandatory|
|Master||Asset and Management Analytics||Bilingual||4||Elective|
|Master||Data Science for Credit Risk Analytics||Bilingual||4||Elective|
|Master||Compensation Models and Benchmarking||Bilingual||4||Elective|
|Master||Data Management for Market Analysis||Bilingual||4||Elective|
|Master||Trends and Influence Detection||Bilingual||4||Elective|
|Total fifth year||39|
|Degree Summary||Master Summary|
|First Year||60||First Year||6|
|Second Year||60||Second Year||6|
|Third Year||60||Third Year||3|
|Fourth Year||60||Fourth Year||6|
|Fifth Year||Fifth Year||39|
|Total ECTS:||240||Total ECTS:||60|
|Total ECTS: Degree + Master||300|
CUNEF sets out below information of the Lecturers who teach this degree (academic and professional CVs for all of them), demonstrating that CUNEF has the optimal academic staff required in order to deliver the teaching scheduled for the BBA + Master in Data Science.
The academic, research and professional qualifications of the lecturers teaching this qualification at CUNEF are therefore appropriate.
Spheres of knowledge
No. of Professors
|Finance and Accounting||27||20||3|
Students on the Bachelor in Business Administration + Master in Data Science will have the opportunity to work at all manner of organisations, enterprises or institutions in industry, consultancy, banking and finance, the insurance sector, etc., and in the different departments of national and international enterprises and public administrations.
There are two formats of external academic placement:
|Number of ECTS:||12 ECTS|
|Nature of the subject:||Elective|
|Duration||150 hours (minimum)|
|Requirements||Enrolment on any educational course delivered by CUNEF. Students must be enrolled at CUNEF throughout the duration of the practical placement.
Students that have any fourth examination session subject pending will not be able to sign the Agreement until this has been passed.
|Where do I find practical placement offers?||CUNEF students can find practical placement offers through:
CUNEF Career Centre
CUNEF International Career Centre
|When are practical placements performed?||Once all Year 1, 2 and 3 subjects have been passed. In other words, from the summer of Year 3 onwards.|
|Teaching Guide for practical placements|
|Specific CUNEF regulations|
|Educational cooperation agreement format|
|Final report form|
Article 31 of the Spanish Universities Act reform (Act 4/2007) addresses Quality Assurance, laying down the need to establish quality assurance criteria to facilitate evaluation, certification and accreditation, viewing quality assurance as an essential purpose of university policy. The new organisational structure for universal education established by Royal Decree 1393/2007, and the subsequent amendment in Royal Decree 861/2010, includes quality assurance as one of the basic elements that a course curriculum must include.
Spanish Universities Act 6/2001, of 21 December 2001, and the reform applied to this by Act 4/2007, of 12 April 2007, Article 31 of which addresses Quality Assurance, lays down the need to establish quality assurance criteria to facilitate evaluation, certification and accreditation, viewing quality assurance as an essential purpose of university policy. Royal Decree 1393/2007, of 29 October 2007, amended by Royal Decree 861/2010, of 2 July 2010, establishing the regulations governing official university education, clearly indicates that “Quality Assurance Systems, which form a part of the new course curricula, likewise provide the basis for the new educational structure to function efficiently and to generate the trust on which the process of qualification accreditation relies”. The establishment of a Quality Assurance System is thus included in the new official university education regulations as a condition of the process of qualification verification and accreditation.
CUNEF has defined the structure of its Internal Quality Assurance System, (IQAS) and the procedures governing this function, in accordance with the demands of Royal Decree 1393/2007, amended by Royal Decree 861/2010.
The IQAS allows CUNEF to ascertain the development of its official qualifications, in support of transparency, the inclusion of continuous improvement strategies and the systematic organisation of actions effectively contributing to qualifications quality assurance and efficiency in processes to appraise verification, monitoring and renewal of mandatory official qualifications accreditation.
The CUNEF IQAS has the following structure: Degree Quality Committee, Master’s Programme Quality Committee and Doctorate Quality Committee, Technical Quality Unit, Academic and Management Unit.
The Quality Committees are responsible for monitoring the implementation of the degree, master’s and doctorate programmes taught at CUNEF. These Committees analyse and appraise the development of the qualifications, making proposals for review and improvement that will be submitted to the Academic Committee and CUNEF Management to be taken into account where applicable.
Degree Quality Committee
|Name and Surname(s)||Category and/or group|
|Mercedes Gracia Díez||Degree in BAM Coordinator Head of Quality and Chair of the Committee|
|José Javier Galán Ruiz||Degree in Law Coordinator|
|Guillermo Velasco Fabra||Academic Staff Representative|
|Francisco Javier Sosa Álvarez||Academic Staff Representative|
|Javier Sánchez Hernández||Admin and Support Staff Representative Committee Secretary|
|Begoña Menéndez Rodríguez||Admin and Support Staff Representative|
|Pablo Romanillos de Pardo de Santayana||Student Representative|
|Felipe Julián Vázquez Sánchez||Student Representative|
|Cecilia de la Rosa González||Alumni Representative|
These committees have the following responsibilities:
The Academic Committee (see composition in Table 1) is responsible for coordinating improvement proposals connected with qualifications and for decision-making in this regard. The Director of CUNEF is ultimately responsible for validating the decisions reached by the Academic Committee.
Each Quality Committee comprises:
The Degree Quality Committee is currently in operation (see composition in Table 2). It oversees the proper development of official CUNEF qualifications, and can be sent any comments connected with the quality of qualifications via the suggestions box.
The Quality Committees meet at least twice per year and are governed by the Quality Committee Functional Regulation approved on 24 November 2014.
|Demand rate (pre-registered/places)||337,78%||335,56%||311,67%||530,00%|
|ICM-1 – New enrolment places offered (authorised by the UCM)||200||211||180||180||180||180||160|
|ICM-2 – New enrolment||205||205||182||169||285||154||165|
|ICM-3 – Percentage cover||102,50%||97,16%||101,11%||93,89%||85,56%||91,67%||178,13%|
|ICM-4 – Qualification performance rate||90,64%||89,67%||85,93%||87,10%||89,84%||90,84%||86,33%|
|ICM-5 – Degree dropout rate||12,8%||7,8%||7,32%||3,35%||6,59%||Not applicable||8,08%||11,64||0,1123|
|ICM-6 – Teaching Evaluation Programme participation rate||100%||100%||100%||100%||100%||100%||100%||100%||100%|
|ICM-7 – Alumni Efficiency rate||100%||100%||100%||94,81%||95,05%||91,93%||93,02%|
|ICM-8 – Graduation rate||92,15%||90,37%||Not applicable||Not applicable||Not applicable||96,55%||81,81%||82,09%||79,44%|
|IUCM-1 – Success rate||No procede||90,03%||91,16%||86,78%|
|IUCM-2 – First choice degree demand rate||85%||107,22%||186,25%|
|IUCM-3 – Second and subsequent choice degree demand rate||58,33%||58,89%||39,38%|
|IUCM-4 – Degree suitability rate||84,71%||88,41%||51,58%|
|IUCM-6 – Teaching Evaluation Programme participation rate||Not applicable||Not applicable||Not applicable||96,75%||95,09%||95,05%||93,02%||91,93%||92,39%|
|IUCM-13 – Student satisfaction with the qualification||7,76||7,62||7,12||6,94||6,57||7,09||7,21|
|IUCM-14 – Lecturer satisfaction with the qualification||9||9||7,9||8,51|
|IUCM-15 – Centre Admin and Support Staff satisfaction||5,03||7,9||6,82||6,76||7,33||7,5|
IUCM-16 – Qualification Appraisal Rate
*ICM – Madrid Regional Government Indicators
*IUCM – Universidad Complutense de Madrid Indicators
CUNEF is a highly specialised university education institution focused on the world of business management, finance and financial markets and instruments, and law. Our Degree and Postgraduate programmes set the standard in their respective fields.
To maintain this prestigious standing, CUNEF is committed to the continuous improvement of the teaching, research and services it provides as part of its quality commitment.
In accordance with its equality policy, CUNEF aims to fulfil the reasonable needs and expectations of its students, lecturers, admin and support staff, governing bodies and society at large. To this end the Centre defines the following quality objectives:
Ana Isabel Fernández Álvarez
The Degree Quality Committee meets periodically over the course of the academic year, and at least twice per year. These meetings analyse information regarding the implementation of degree studies and the data revealed by the functioning of the quality assurance system. This review and study of information serves to identify areas for improvement that the Quality Committee conveys to CUNEF Management for approval and execution together with the tasks to be undertaken to eliminate any shortcomings.
The Degree Quality Committee maintains a register of quality improvements and strengths which it reviews and updates at least once per term, in accordance with the tasks being performed and the assessment of their impact.
Numerous improvement actions have been conducted since 2013 covering a wide range of aspects, resulting in managerial improvements and enhanced satisfaction among students and other stakeholders, alongside the public information made available about CUNEF itself and its academic offering, etc. Particular mention should be made by way of example of efforts to increase teaching coordination, to incorporate diploma supplements within the degree courses, to review and enhance the website and the information published there, etc.
For more specific and detailed information about how the Degree Quality Committee functions and the improvement proposals made, you may contact the email address email@example.com
The employability of CUNEF alumni represents a variable which is analysed by the Quality Committees, serving to assess professional interest in the qualification while likewise ascertaining whether alumni have acquired the skills initially defined for the course.This analysis will allow proposals to be made to improve the qualification, or to eliminate it if the figures are below 20% for 5 consecutive years. To this end CUNEF conducts yearly surveys of alumni, asking them directly, as set out in the SIGC, whether the training they received has or has not proved useful in the pursuit of their profession, and their professional position before (if any) and after completing the qualification.CUNEF uses this information to conduct a study of whether the study curricula are appropriate or not, as well as the employability or professional prospects of alumni.
If you have any words of suggestion, complaint or acknowledgement that you would like to pass on to us about the Degree in Business Administration and Management, you may use this platform
10 March 2020
Dear student, Yesterday, the Government of the Community of Madrid, published important measures aimed at containing the epidemic coronavirus.