Hess, Michael John

Department: Business Management


PhD in Business Management, IESE Business School – University of Navarra  Spain 1998 – 2003

Masters in Business Administration (MBA), University of California, Irvine  United States 1987 – 1990

Bachelors of Arts in Social Ecology, University of California, Irvine   United States 1983 – 1987

Research Interests

Business Administration, Strategy, Marketing, Sports Marketing


Professor of Business and Marketing Strategy CUNEF Univeresity, Spain, 2007 – Present

President, International Federation of Pickleball, United States, 2017 – 2019

Global Promotions Manager, Adidas  AG, Germany, Global Headquarters, 1995 – 1998

Account Executive, Procter & Gamble, United States, 1992 – 1995

Professional Basketball Player, ART Dusseldorf Sports Club, Germany, 1990 – 1991                                                                

Publications in Scientific Journals

Hess, M. & Ricart, J.E., Managing Customer Switching Costs: A Framework for Competing in the Networked Environment,” Management Research, 2003. Nominated as one of ten finalists for the SMS/McKinsey Best Paper award at the Strategic Management Society (SMS) Conference 2001.

Valor, J. & Hess, M., “Strategies and Sustainability of Portals, Internet Access Providers, and Content Companies: An Analysis Using a Value Network,” Economía Industrial. 2003

Maddi, S.R. & Hess, M., “Hardiness and Basketball Performance,” International Journal of Sports Psychology. 1992                            







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